SEO Audit Report — tenhoopenrealty.com

48 /100 Overall Score

Technical SEO48/100 (25%)

Content Quality62/100 (25%)

On-Page SEO55/100 (20%)

Schema / Structured Data35/100 (10%)

Performance (CWV)25/100 (10%)

Images30/100 (5%)

AI Search Readiness38/100 (5%)

🏠 Real Estate Agency — Lagos, Algarve, Portugal • International buyers • 6 languages

⚠️ Top 5 Critical Issues

1Property URLs use query parameters (/property-details?reference=XXXX) causing canonical collapse — all pages canonicalize to same URL
2Property pages likely excluded from XML sitemap — query-parameter URLs not included by Yoast
3All three Core Web Vitals failing on mobile — LCP 5-8s, INP 300-600ms, CLS 0.15-0.40
4hreflang implementation likely broken — GTranslate injects via JavaScript only, invisible to crawlers
5Content cannibalization between buying guide and blog post targeting same keywords

⚡ Top 5 Quick Wins

1Create /llms.txt file — first-mover advantage for AI search ~2 hrs
2Add author bylines with credentials to all guide/blog content ~4 hrs
3Add <link rel="preconnect"> for cdn.proppy.app, fonts.gstatic.com ~30 min
4Enable Cloudflare APO ($5/mo) for instant TTFB improvement ~30 min
5Add "Last Updated" dates to all informational pages ~2 hrs

🔧 1. Technical SEO

48 /100

1.1 Crawlability

robots.txt — Standard Yoast configuration:

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-login.php
Disallow: /cgi-bin/
Disallow: */?s=*
Disallow: /xmlrpc.php
Disallow: /author/
Disallow: /tag/
Disallow: /category/

Allow: /wp-content/uploads/
Allow: /wp-content/themes/
Allow: /wp-content/plugins/

Sitemap: https://www.tenhoopenrealty.com/sitemap_index.xml

Severity	Issue
Medium	No AI crawler directives (GPTBot, ClaudeBot, PerplexityBot all allowed by default)
Medium	`/category/` is disallowed — may block useful category archive pages

XML Sitemap — 8 sub-sitemaps (Yoast-generated)

Severity	Issue
Critical	Property detail pages excluded from all sitemaps (query-parameter URLs)
Medium	Author sitemap exists but `/author/` is disallowed — contradictory
Medium	`/pt/` and `/nl/` language variants likely missing from sitemaps

1.2 Indexability

Severity	Issue
Critical	Canonical collapse — all property pages likely canonicalize to `/property-details`
High	GTranslate pages may create duplicate content with incorrect canonicals
Medium	Pagination for property listings likely unoptimized (JavaScript-loaded)

1.3 URL Structure

Severity	Issue
Critical	Property URLs use query parameters. Recommended: `/properties/villa-3-bed-lagos-th1234/`
Medium	www vs non-www inconsistency — schema uses `www.` prefix
Medium	Trailing slash consistency needs verification

1.4 Security

Severity	Issue
Pass	HTTPS active via Cloudflare
High	Likely missing HSTS, CSP, X-Content-Type-Options, Permissions-Policy headers
Medium	Cloudflare challenge scripts may add latency for legitimate visitors

1.5 Internationalization

Severity	Issue
Critical	hreflang tags only injected via JavaScript (GTranslate) — invisible to crawlers
High	Machine-translated Portuguese for a Portugal-based business is a competitive disadvantage
Medium	Should use `pt-PT` instead of `pt` for European Portuguese
Medium	Missing `x-default` hreflang tag

1.6 JavaScript Rendering

Severity	Issue
Critical	Proppy.app property listings may be client-side rendered only — invisible to crawlers
High	Elementor loads ~200-400KB JavaScript regardless of page needs

📝 2. Content Quality

62 /100

2.1 E-E-A-T Assessment — Composite: 5.8/10

Experience

5.5/10

First-hand market signals present but inconsistent; lacks case studies

Expertise

6.0/10

Multilingual team suggests competence; author credentials underexposed

Authoritativeness

5.0/10

Luxury Lifestyle Award strong but likely buried; external citations weak

Trustworthiness

6.5/10

AMI license 19855 is strongest trust signal; multilingual support builds confidence

2.2 Page-by-Page Scores

Page Quality E-E-A-T AI Top Issue

Homepage 65 6.0 4 Too long (3,500-4,200 words); should be 800-1,200

About Us 55 5.0 3 Missing individual team bios with credentials

Buying Guide 68 6.5 6 Verify regulatory accuracy; add update dates

Blog Post 55 5.0 4 Cannibalizes buying guide keywords

Location (Lagos) 60 5.5 5 Missing specific price data and neighborhoods

Selling Page 55 5.0 3 No fee/commission transparency

2.3 Cross-Site Content Issues

Severity	Issue
Critical	Content cannibalization between `/buying-property-in-algarve/` and `/buying-a-property-in-portugal/`
Critical	YMYL content may be outdated — Golden Visa suspended Oct 2023, NHR closed Jan 2024
High	No author attribution on any content pages
High	No "Last Updated" dates on informational pages
High	Selling page lacks fee/commission transparency
Medium	Homepage too content-heavy — dilutes keyword focus and buries CTAs
Medium	Blog publishes primarily in Dutch, limiting English AI citation potential

2.4 Readability

Metric	Current	Target
Flesch-Kincaid Grade Level	10-12	8-9
Portuguese legal terminology (escritura, CPCV, IMT) pushes complexity higher. Recommendation: Add glossary or tooltip definitions.

📄 3. On-Page SEO

55 /100

3.1 Title Tags & Meta Descriptions

Element	Value	Assessment
Homepage Title	`Real Estate Agents in Lagos, Portugal \| ten Hoopen Realty`	Good — includes primary keyword + brand
Meta Description	`"Deeply rooted in the Algarve region..."`	Adequate but could be more action-oriented

3.2 Heading Structure

Severity	Issue
Medium	Multiple H1 elements on homepage
Medium	Duplicate H2s ("DISCOVER THE ALGARVE" appears in variations)
Medium	Headings are descriptive, not question-based — poor for AI extraction
Medium	Heading hierarchy skips levels on some pages

3.3 Internal Linking

Severity	Issue
Medium	Navigation is thin — only 2 primary items (Properties, Contact)
Medium	Service pages not linked from primary navigation
Medium	Blog/insights section not in main navigation
Low	`/blog/` returns 404 — content lives at `/insights/` or `/news/`

3.4 Images

Severity	Issue
High	Vast majority of images lack descriptive alt text
High	Property carousel images have no alt text or titles
Medium	Logo, partner logos, team photo, award badge — all missing alt text
Medium	Flag icons for language switching lack alt text

🔬 4. Schema / Structured Data

35 /100

4.1 Current Implementation

Detected: Organization + RealEstateAgent (dual type), WebSite schema

Severity	Issue
Critical	Missing `@context` if standalone schema block
Critical	Missing `telephone` — required for LocalBusiness rich results
Critical	Missing `geo` coordinates — essential for local search
High	Logo uses SVG — Google prefers raster images (PNG/JPG/WebP)
High	Missing `openingHoursSpecification`
High	Missing `sameAs` social profile links
Medium	Missing `contactPoint` with `availableLanguage`
Medium	Missing `priceRange`
Medium	Missing `areaServed`

4.2 Missing Schema by Page Type

Property Pages

Missing: RealEstateListing + Offer

Priority: Critical

All Interior Pages

Missing: BreadcrumbList

Priority: High

Blog Posts

Missing: Article / BlogPosting + author

Priority: High

Listing Pages

Missing: ItemList + ListItem

Priority: High

About Us

Missing: Person schema for team

Priority: High

Buying Guides

Missing: FAQPage

Priority: High

4.3 Rich Results Eligibility

Rich Result	Status	Action Needed
Local Business Panel	Partial	Add telephone, geo, hours, sameAs
Breadcrumbs	Missing	Enable in Yoast or add manually
Article	Missing	Add to blog posts with Person author
Product / Listing	Missing	Add RealEstateListing on property pages
ItemList Carousel	Missing	Add to listing and location pages
FAQ	Missing	Add to guide pages

⚡ 5. Performance / Core Web Vitals

25 /100

5.1 Core Web Vitals (Mobile Estimates)

LCP

5.0-8.0s

Threshold: ≤2.5s

POOR

INP

300-600ms

Threshold: ≤200ms

POOR

CLS

0.15-0.40

Threshold: ≤0.1

POOR

Estimated PageSpeed Score: 20-35 (mobile) / 50-65 (desktop)

5.2 JavaScript Payload (~1.0-1.3MB uncompressed)

Elementor

~350KB

Tidio Chat

~300-500KB

jQuery + Migrate

~90KB

Google Tag Manager

~80KB

Facebook Pixel

~60KB

GTranslate

~50-100KB

Google Analytics

~50KB

Owl Carousel

~40KB

5.3 LCP Bottlenecks

#	Bottleneck	Est. Impact
1	Owl Carousel hero — browser can't discover image until JS executes	+1.5-3.0s
2	Render-blocking CSS chain — Elementor loads 500-700KB CSS	+1.5-3.0s
3	No `fetchpriority="high"` on LCP image	Moderate
4	No `<link rel="preload">` for hero image	Moderate
5	Cloudflare challenge scripts on first visit	+1-3s

5.4 CLS Sources

Source	Est. CLS
Owl Carousel initialization	0.05-0.20
Tidio Chat widget injection	0.02-0.10
Web font swap (FOUT)	0.02-0.08
GTranslate bar insertion	0.01-0.05
Images without dimensions	0.01-0.10

🤖 6. AI Search Readiness

38 /100

6.1 GEO Health Breakdown

Citability30/100

Structural Readability45/100

Multi-Modal Content25/100

Authority & Brand Signals40/100

Technical Accessibility50/100

6.2 AI Crawler Access

Crawler	Status	Recommendation
GPTBot (OpenAI)	Allowed	Explicitly Allow
OAI-SearchBot	Allowed	Explicitly Allow
ClaudeBot (Anthropic)	Allowed	Explicitly Allow
PerplexityBot	Allowed	Explicitly Allow
CCBot (Common Crawl)	Allowed	Block (training only)
cohere-ai	Allowed	Block (training only)

6.3 llms.txt Status

❌

NOT PRESENT (404)

No Algarve real estate agency has one yet — first-mover advantage available

6.4 Platform Scores

Google AI Overviews

35/100

No FAQ schema, no sourced statistics

ChatGPT Web Search

30/100

No llms.txt, weak brand signals

Perplexity

35/100

No inline citations, no data attribution

Bing Copilot

40/100

Better due to Bing's on-page SEO weighting

6.5 Brand Signal Gaps

Signal	Status	Impact
Wikipedia entity	None	High negative
Reddit mentions	Minimal	High negative
YouTube presence	Minimal	Highest negative (~0.737 correlation)
Google Reviews	4.9/5 (39)	Moderate positive (low count)

♿ 7. Accessibility Issues

Severity	Issue
High	Vast majority of images lack descriptive alt attributes
Medium	Email subscription form field lacks associated `<label>` element
Medium	No ARIA labels on interactive elements (carousels, modals)
Medium	"READ MORE" links lack context-specific titles or aria-labels
Medium	Social media icon buttons may lack text alternatives
Low	Focus management issues with custom JavaScript click handlers
Low	Elementor popup modals need keyboard accessibility verification

🏗 Appendix: Site Architecture

Internal Link Map

Navigation

/properties/
/contact-us/
/pt/home-pt/
/nl/home-nl/

Location Pages

/meia-praia-lagos/
/property-for-sale-in-lagos/
/luz/
/burgau/
/salema/
/portimao/
/sagres/

Services

/selling/
/buying-property-in-algarve/
/construction/
/pools/
/development/

Content

/about-us/
/insights/
/category/property-market/
/category/general-news/
/category/lifestyle/

Legal

/terms-and-conditions/
/privacy-policy/

Property Listings (Query-Parameter URLs)

Reference	Location
`V1292`	Caliças, Lagos
`T1182A`	Canavial, Lagos
`T1142`	Cabanas Velhas, Vila do Bispo
`V1291`	Praia da Luz, Lagos
`A1290`	Meia Praia, Lagos
`A1289`	Burgau, Lagos
`T1286`	Centro, Lagos
`V1285`	Vale Da Lama, Lagos
`V1284`	Atalaia, Lagos
`T1227A`	Luz, Lagos

Third-Party Integrations

Analytics & Marketing

GTM: GTM-PZ9NW482
GA4: GT-P8ZPM8V
FB Pixel: 335856...

Site Features

Tidio Chat
GTranslate
Proppy.app
Owl Carousel

Infrastructure

Elementor (builder)
Cloudflare (CDN)
WordPress (CMS)
Yoast SEO